Writing website content differs from writing content for the print media. People tend to read 25% more slowly on the web than from printed material as viewing the monitor tires the eyes, thus website content should ideally be 50% shorter than print.
You need to attract your audience within a short duration of time from the website content that you write. To achieve the best search engine results, the right keyword, phrase and expression should be incorporated into your website content.
Website content that is written well will hold your visitors and keep them on your website for a longer time. Website content should be written in such a way that it is easy to read for people of all ages, right from the teenagers to senior citizens.
Visitors searching the web use specific keywords or phrases related to their requirement, and if you have not chosen the correct terms, your website content would not be found. Thus, follow the tips for writing website content mentioned below and notice your website ranking high on search engines like Google or Yahoo.
- Choose Descriptive Titles
The title of your articles should tell the readers what to expect from the rest of the article, as they would want to know what is in it for them. You should find out what people want to know about the products or services that you offer, and write website content related to that, by choosing an appropriate and descriptive title.
- Condense Your Ideas
While writing website content, shorten the paragraphs by using plenty of paragraphs breaks, as long paragraphs cause eyestrain. Try to provide more meaning is a few words by writing less, and use one idea per paragraph.
Ensure that your website contains easy to scan pages, and use fonts that are a little big, making it easier to read.
- Placing Your Text
While looking for website content, readers don’t have the patience to scroll through the entire complex text, and if they don’t find what they are looking for, they move on to another site.
Thus, put the most important information right on the top, so that readers get their relevant information in a jiffy and are not fatigued.
- Cover All Aspects of the Topic
When you are writing website content about any product or explaining a particular thing, you need to cover all the angels related to the topic.
Do not assume that everyone else would understand it as well as you do, and leave the rest to their imagination. Thus, explain all aspects of the topic when you are writing website content.
- Highlight Your Text
Nearly 79% of the readers on the web, scan text instead of reading it word to word. Thus you need to highlight, bold, color, number, hyperlink, or bullet your text, to attract their immediate attention to what you want to convey, within the short duration of time that they stay on your website.
You may highlight important headlines or catchy words, to make it easier for the readers to locate matter easily.
- Use Clear Language
One of the important tips for writing website content is to use clear and simple language. Use active instead of passive words, and write meaningful headlines and subheads.
Stay away from jargon, complicated words or phrases, obscure expressions, as you are writing for an international audience, and your website content would be read by various people of all ages.
- Provide Quality Content
Readers look for website content that is easy to understand, fast to read and helpful. So ensure to provide quality content that is relevant to the web readers, kept up to date, and plagiarism free.
Always double-check your grammar, spelling, and punctuation.
- Use Pictures and Graphics
Reading website content can be hard on the eyes, and you can make the reader’s job simpler by using helpful graphics and supporting images, which are related to your website content.
Images attract and hold the readers, and help to convey your message with visual enforcement.
- Include Links
Amongst the many tips for writing website content, a vital one is to create content that others in your field would link to, and recommend to others. Besides being good for your visitors, such useful website content makes other webmasters tend to link to your website.
The above mentioned tips for writing website content are nothing new, nor hard to apply and follow. So get started, and follow these tips that will assure you of healthy traffic on your website.
If you have any more tips for writing website content, please feel free to share in the comments below.
Photo Credit: Suat Eman
Article by Harleena Singh
Harleena Singh is a professional freelance writer. She has written this post and numerous other niches on versatile topics. Checkout her other blog for family and personal development and website to know more about her. Network with her on Google+, Twitter, and Facebook..
Harleena has written 15 awesome articles for us at Freelance Writers' Cafe
Twitter: @http://www.twitter.com/harleenas | Facebook | Google+ | Blog → AhaNOW! - a family blog
{ 8 comments… read them below or add one }
Another great post, Harleena! I will start using some of your suggestions immediately on my blog. Thank you!
Glad you liked it Don ! It would be great if you really tried some of these on your blog, as am sure they would only help your blog soar greater heights!
You had really given the useful and nice tips for the online writing community. Normally the initial paragraph for any writing should contain the condensed ideas of the writer. It is like reading a newspaper. The newspapers will provide the condensed information in the initial paragraph with a catchy title. Once the reader gets himself involved in the first hand information he never hesitates to read the entire information despite the number of minutes he is going to spend
Thank you for contributing another important tip for writers. It’s very true, the first or initial few paras decide whether the person will read it further or not. There are so many experiences in our daily lives that we can learn from!
Write in headlines, add some text. Stand across the room and read it. Add photos.
Most of those tips are already listed in the post Astro, though standing across the room and reading your post before putting it up is a good one, as well as adding photos which add more life and color to the post.
Thanks for commenting
Twitter: lgdealstoday
February 16, 2013 at 8:55 pm
Thanks for the tips! I’m not a trained writer, so these tips are very helpful for me. Can put them to work on my very next blog post!
Carol B recently posted..A Grand Tour Around The Grand Canyon
The most important thing in writing is how we introduce the topic, once that is properly laid out the rest is easy to set. Being a writer the main thing is to captivate your audience so that they may come back for more.
But before that you must get the audience and for that to happen, your articles need to get optimized otherwise, however good it may be, it will be lost in obscurity forever. That is why most good writers are never found in this digital age.
William recently posted..Dreams