Writing website content differs from writing content for the print media. People tend to read 25% more slowly on the web than from printed material as viewing the monitor tires the eyes, thus website content should ideally be 50% shorter than print.
You need to attract your audience within a short duration of time from the website content that you write. To achieve the best search engine results, the right keyword, phrase and expression should be incorporated into your website content.
Website content that is written well will hold your visitors and keep them on your website for a longer time. Website content should be written in such a way that it is easy to read for people of all ages, right from the teenagers to senior citizens.
Visitors searching the web use specific keywords or phrases related to their requirement, and if you have not chosen the correct terms, your website content would not be found. Thus, follow the tips for writing website content mentioned below and notice your website ranking high on search engines like Google or Yahoo.
- Choose Descriptive Titles
The title of your articles should tell the readers what to expect from the rest of the article, as they would want to know what is in it for them. You should find out what people want to know about the products or services that you offer, and write website content related to that, by choosing an appropriate and descriptive title.
- Condense Your Ideas
While writing website content, shorten the paragraphs by using plenty of paragraphs breaks, as long paragraphs cause eyestrain. Try to provide more meaning is a few words by writing less, and use one idea per paragraph.
Ensure that your website contains easy to scan pages, and use fonts that are a little big, making it easier to read.
- Placing Your Text
While looking for website content, readers don’t have the patience to scroll through the entire complex text, and if they don’t find what they are looking for, they move on to another site.
Thus, put the most important information right on the top, so that readers get their relevant information in a jiffy and are not fatigued.
- Cover All Aspects of the Topic
When you are writing website content about any product or explaining a particular thing, you need to cover all the angels related to the topic.
Do not assume that everyone else would understand it as well as you do, and leave the rest to their imagination. Thus, explain all aspects of the topic when you are writing website content.
- Highlight Your Text
Nearly 79% of the readers on the web, scan text instead of reading it word to word. Thus you need to highlight, bold, color, number, hyperlink, or bullet your text, to attract their immediate attention to what you want to convey, within the short duration of time that they stay on your website.
You may highlight important headlines or catchy words, to make it easier for the readers to locate matter easily.
- Use Clear Language
One of the important tips for writing website content is to use clear and simple language. Use active instead of passive words, and write meaningful headlines and subheads.
Stay away from jargon, complicated words or phrases, obscure expressions, as you are writing for an international audience, and your website content would be read by various people of all ages.
- Provide Quality Content
Readers look for website content that is easy to understand, fast to read and helpful. So ensure to provide quality content that is relevant to the web readers, kept up to date, and plagiarism free.
Always double-check your grammar, spelling, and punctuation.
- Use Pictures and Graphics
Reading website content can be hard on the eyes, and you can make the reader’s job simpler by using helpful graphics and supporting images, which are related to your website content.
Images attract and hold the readers, and help to convey your message with visual enforcement.
- Include Links
Amongst the many tips for writing website content, a vital one is to create content that others in your field would link to, and recommend to others. Besides being good for your visitors, such useful website content makes other webmasters tend to link to your website.
The above mentioned tips for writing website content are nothing new, nor hard to apply and follow. So get started, and follow these tips that will assure you of healthy traffic on your website.
If you have any more tips for writing website content, please feel free to share in the comments below.
Photo Credit: Suat Eman