Flat-Rates vs. Hourly-Rates: Pros and Cons

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in Writing Rates


Flat-Rates vs. Hourly-Rates: Pros and Cons
“Write without pay until somebody offers to pay.” ~ Mark Twain

The question you are likely to face as you begin your career as a freelance writer is whether to charge a flat-rate or an hourly-rate. There are many pros and cons concerning flat-rates vs. hourly-rates, as solid controversies exist in favor of both options.

Freelance writers remain in a dilemma whether the payment should be calculated by the project or by the hour, although in either case they try to build a long lasting relationship based on trust with the client.

In this article, I will discuss my experiences regarding the pros and cons of flat rates vs hourly rates, to help you decide which is better.

Flat-Rates-

As a client, this is the fairest method of payment- after all; nearly everything else in the world is paid for based on a flat-rate. Most clients want to know how much you are going to charge them before you start on the project, and this holds true for small businesses and individuals, who don’t have large funds.

It is up to the freelance writer to make a good estimate of how much time the project will take, and price accordingly, though if you undercharge, it is a lesson learnt for next time!

Flat- rates work well for new freelance writers, as they are slow in their initial learning phase. Thus, they can take their own time to complete a project after finalizing a date with the client, rather than upset the client if the work was done on an hourly basis and the project got extended way too long.

Pros:

  • By charging a flat-rate the client is happy to know the final total of the project.
  • Your only worry now is about the project, as you do not have to worry about keeping track of the billed hours or the time.
  • There is a guarantee of a fixed amount of payment, even if you finish the job quickly and efficiently. In fact, the time you save on a flat-rate project can be spent on another project, thus you are able to make more money.
  • There is clarity between the client and you, as the client knows about the cost of the project right from the start, and you are also assured about the amount you will be paid.
  • You tend to put in your best and work harder in order to complete the project on time.
  • You get more flexibility to write and are able to distribute the time for various other projects, whether related to writing or not. You have the freedom to split your work between two projects, or work on more than one project at a time.
  • Since you know the final amount fixed for the project before commencing work, you can ask for a certain percentage as upfront charges. In fact, you should, as it is a way to share the risk on both sides.

Cons:

  • There is a risk you take of doing all the work and not getting paid in the end. Thus, it is always better to ask for some advance before the project commences.
  • There is a risk that the project will take longer than the time you had expected, and you end up being underpaid.
  • The client may take advantage of you by expanding the project or giving you additional work, but may not be willing to increase the rates.
  • The client may request additional requirements and research involved outside the budget, for which you would have to be ready.
  • Once the rates are set, even if the price is low, you are stuck with the responsibility to complete the project for your client, even though there is more work involved than you had imagined there to be.

Hourly-Rates –

As a freelance writer, this is also a fair method of payment for you, as you work for only a certain number of hours in the day and get paid for it. Although there are exceptions, but generally hourly-rates mostly work well with large companies who don’t mind charging by the hour.

Based on your invoice, they have programs that can handle paying you regularly with an hourly-rate. For me, hourly rates are too democratic, as they treat all writers as equals, which they never are.

Pros:

  • The timings can be accurately tracked and counted.
  • There is an assurance that you will get paid for your actual hours of work, and in most cases you even get paid if the project is ceased or changed for any reason.
  • You are more confident in getting paid as you can bill throughout the project.

Cons:

  • Clients may doubt the number of hours you bill them for.
  • There is no guarantee of a minimum amount of payment for a certain project. It is tough to know what the final payment for a project will be and how much it will cost the client.
  • Keeping track of your working hours can be a tedious process, and you have to be very meticulous and consistent with it.
  • The rates are based on the number of hours, rather than the value you provide to the client.
  • Clients expect the hourly-rates to be cheaper than what you may quote.
  • Clients may not understand nor be willing to pay for organizing a meeting with you, as it is your valuable time that is wasted.
  • Hourly-rates are not beneficial for efficient and experienced freelance writers, as they may be able to complete the work in half the time than what other freelancer writers take, thus ending up in loss due their fast writing speed.
  • You don’t have the freedom to work on more than a single project at a time, as you are billed for the number of hours you work. Thus, you have to devote time to that project only, till it is complete.

If you are still in the initial stages of your freelance writing career, and trying to decide what to charge, do check out my article on setting your freelancing writing rates. Remember, it is your own experience and situation that will help you to determine which payment option is more appropriate for you and your client.

You will know the amount of time a certain project takes you to complete, which will help you decide what your hourly rates should be, or whether charging a flat rate would be more advantageous.

One method you can use is to first decide a suitable hourly-rate for your freelance writing project, based on your experience and skills. You can then convert that hourly-rate into a flat-rate, based on how long you think a project will take to finish.

Initially, you may make a few mistakes while trying to decide an appropriate rate, though with time, you will get a feel of the system and build more confidence in setting your price.

Generally, a combination of the two methods works well, though most freelance writers including myself are turning to flat-rates instead of hourly rates because of its various advantages. However, by knowing the pros and cons of flat-rates vs. hourly-rates, you will easily be able to determine which method works best for you!

Do share your experience about how you charge for projects. Do you use a flat-rate or charge by the hour? Share in the comments below.

 

 

Photo Credit: Graur Razvan Ionut


Article by

Harleena Singh is a professional freelance writer. She has written this post and numerous other niches on versatile topics. Checkout her other blog for family and personal development and website to know more about her. Network with her on Google+, Twitter, and Facebook..

Harleena has written 15 awesome articles for us at Freelance Writers' Cafe

Twitter: @http://www.twitter.com/harleenas | Facebook | | Blog → AhaNOW! - a family blog

{ 19 comments… read them below or add one }

1 wagnerwrites August 6, 2011 at 10:32 pm

Excellent run-down of pros and cons. I’m a veteran freelancer who nearly always charges a flat rate but I recently found that hourly rates work better for editing jobs and for brand-new clients. With the new clients, I set a not-to-exceed figure they agree upon in advance, which is essentially a point to re-evaluate the project if needed. It protects both of us as we learn about each other’s work styles and accountability.

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2 Harleena Singh August 7, 2011 at 12:07 am

Glad you liked the post Claire! Thanks for sharing your experiences regarding the rates, and am sure everyone would gain from your insight.

Its always nice to connect with fellow writers. Do visit the blog again!

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3 Jessan Dunn Otis August 9, 2011 at 7:53 pm

Over the years I’ve, somewhat, bounced back and forth; and, have settled on flat fee – for both time and projects -  primarily based on a client’s point of view.
 
For example, when I look at an item to buy I want to know the price.  Why would being an independent writer/service provider be any different for a client looking to collaborate?  In addition, my time _is_ worth money; therefore, after a relatively short conversation, I can be hired, in increments, to continue a more in-depth conversation, prior to any work being agreed to.  For more pragmatic work – i.e. news release, blog work, article writing and such – I quote a flat fee, with up to two (2) revisions, if necessary.  Any changes in depth and/or scope of project requires a mutually agreed upon addition to a Letter of Agreement, Memorandum of Understanding and/or Contract.

Finally, money talks.  Prior to beginning any project, I require a 1/3 direct deposit as a good faith gesture.  Yes, I have been “stiffed” in the past; thus, necessitating the exchange of funds as a monetary indicator of good intentions and the fact that a potential client has funds to, at least, begin our project.

Can there still be misunderstandings, gaffs and snarls?  Absolutely!  However, to outline and/or nail down as clearly, simply and quickly as possible what the mutual expectations are is of high value to everyone.

Thanks, Harleena, for clearly laying out and expanding the pros and cons for each consideration.  Each professional writer has to come to terms with their Terms; and, knowing what others have done and on what to base their considerations is always of value.

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4 Harleena Singh August 9, 2011 at 9:29 pm

Jessan, you have so beautifully and openly shared the intricacies and fundamentals of freelancing considerations, which would definitely be of immense help to the readers. I agree to your logical arguments in support of flat fee, and upfront charges, which all writers should adopt as a work of rule.

As you suggest, a prior mutual agreement does save us from any disputes arising due to misunderstanding; however, it may not be always possible to have this instrument, especially when you’re dealing with petty projects.

Thanks for contributing value to this post; we look forward to more insights and revelations from you!

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5 Linda August 10, 2011 at 5:11 am

Harleena’s pros and cons provide an excellent foundation for understanding the two approaches to compensation. I am in the very early stages of my free lance business. When a potential client prefaces a query about my rates, I tend to stumble and fumble, clearly unsure of how to proceed. WagnerWrites seems to have negotiated a very logical blend of hourly/flat rate charges.

Editing fees seem particularly tricky because it is difficult to determine just how much work it will entail to fix a broken manuscript. Perhaps it would be good to propose a flat rate fee for editing only after having had the opportunity to review a sample first?

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6 Harleena Singh August 10, 2011 at 9:11 am

Linda, one on my writer contacts on LinkedIn suggests hourly rates for editing, but then many go by a per page charge also. So it entirely depends from writer to writer, their experiences and the projects in hand.

Yes, you are right in that we can only quote a rate after viewing a sample. I am sure you’ll be a seasoned writer soon; we all go through the indecissive early phase. All the best for your freelance business!

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7 Ianthe August 12, 2011 at 12:15 am

Excellent blog and sound advice for someone who is just finding her way on a new career path. Thank you for helping to clear up a few issues that were floating around in my mind- I am now starting to see the mist lifting. Ianthe

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8 Harleena Singh August 12, 2011 at 7:11 am

Thanks for liking the blog Ianthe and appreciating my work! I am glad you found the article helpful enough to make up your mind. Yes, the main aim of the blog is to help all fellow writers, especially newbies.

Do visit the blog again!

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9 Sandypenny August 15, 2011 at 9:31 pm

Good blog post. I wonder why you say you cannot work on more than one project while charging an hourly rate. I have many times charged for the time I work on a project while doing several projects at once. I just record the hours accurately and make sure the client understands how many hours per week I will work on their project.

I know clients like flat rates, but many of them are not fair to the writer, as they make multiple changes and decide to change everything after the bid is in. It’s sometimes difficult to get a client to understand the parameters of a project when you do a flat rate. I have also found it difficult to predict hours on a first project with a client without knowing their working style. I worked on a ghost writing project, and I could tell my client would hold up the project with his disappearing act. I couldn’t afford to wait around for weeks without pay while he did other things. I remedied this by charging a monthly rate whether he or I worked on the project at all, a type of retainer. This kept him on track, and I did not suffer because of his slow working method. I think it is the most difficult part of being a freelancer, figuring out what to charge.

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10 Harleena Singh August 18, 2011 at 10:57 am

I am glad you like the blog Sandy. You’re right that if you’ve big projects, you certainly can work on most of them in your daily schedule. However, if the projects are small that may need only one or two hours to complete, you can generally complete them and then move on to another project. I do this because the client expects me to honestly give my undivided time to the project, and it certainly helps me to concentrate better.

But if you’ve projects that require 4-5-6 hours, then probably you can divide the work in 1-2 hour slabs and attempt more than one project a day. And as you said, it is important that the freelance writer be honest in keeping record of the time spent on the client’s project.

Yes, the flat rate dilemma is there, and there will always remain a debate between hourly and flat rate issue!

Thanks for sharing your thoughts and personal experience on your hourly rate projects. I hope the clients understand what we go through when they read this post and comment. Thanks for commenting, and all the best!

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11 Debra Stang August 19, 2011 at 7:55 pm

I’m more comfortable charging a flat fee. That way there aren’t any nasty surprises for me or for the client. I will admit I’ve gotten burned a couple of times by underestimating the time I would need to complete a project, but I can always adjust my fees up if a client comes along and asks for a similar service.

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12 Harleena Singh August 19, 2011 at 8:34 pm

I couldn’t agree more with you Debra! I too prefer flat rates, but once I had a project where the client completely changed its orientation after I submitted the first draft – and since there was no prior understanding on this issue, I had to work almost from scratch and complete the task. In such cases, hourly fee are a great relief. Of course, clarifying things in advance works out best in such cases.

However, I still go for flat rates and let the client know what I’ll do and what not. Thanks for stopping by to comment, and do visit the blog again!

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13 Deeone August 25, 2011 at 8:27 pm

Wow Harleena,

You provided me with a lot to think about. Although I’m yet in the position where I am getting paid for my writing, I did enjoy your quote you found by Mark Twain. That’s pretty much where I am in my writing career. I hope to be apart of the paid writers elite club someday, but until that day comes, I’ll simply write for the enjoyment of writing.Whenever that time comes for me, I have a wealth of information to go by here. So thanks for sharing this post. Once again you’ve given me another rung on my ladder to becoming a successful freelance writer. 

All the best to you, and I hope your day is going fabulous! 

Deeone

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14 Harleena Singh August 25, 2011 at 8:45 pm

That is the true meaning of being a writer- to enjoy what you write, and if you can combine it with sharing your knowledge with others, it makes all the difference in making your writing more productive. Am glad you found the post useful, and wishing you the best in your freelance writing career!

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15 Ruth October 14, 2011 at 3:24 am

I almost always bill with a flat (or per project) rate.  Much better for me (I know how much I’m making up front) much better for the client (they know how much they are spending, up front).  However, I do stipulate that if the project extends beyond the parameters of the agreed upon contract, I reserve the rate to adjust my fee accordingly.  It’s only happened once that I’ve had to do that.

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16 Harleena Singh October 14, 2011 at 9:30 am

Welcome to my blog Ruth!

I do the same myself and it does turn out better for both the sides, clients as well as for me. However, I have tried the hourly method but only at O’desk and it was good as well as everything was taken care of as they guarantee that you will be paid. However, once I moved more onto my own personal blogs and started getting clients from outside, the fixed rates work best.

I guess at the end of the day- each person sees their own needs and what works best for them. Hourly rates work well for some- though they do charge a high rate at times which is not feasible for everyone. While others like us prefer the fixed rates where things are clarified right before the project starts- so that leaves no doubt in the minds of either of the parties.

Thanks for your valuable comment and do visit the blog again :)

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17 Radu
Twitter:
September 6, 2012 at 3:20 am

Charging flat rates motivates you to finish faster so the total value of the project will be worth it. I remember when I first submitted my applications on freelancer.com and everyone was interested to pay me by hour. Something like $5 for 1 hour where I was supposed to write 3 articles of 400+ words, all unique, original and copy-scaped. It was too much for me.
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18 rajesh kumar November 7, 2012 at 4:10 pm

Good efforts. All the best for future posts. I have bookmarked you. Well done. I read and like this post. Thanks.

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19 Chadrack
Twitter:
March 18, 2013 at 10:46 pm

Hi Harlene,

This is really an insightful on this topic. Though, I have considered the option of hourly rate at one time but I was concerned that many clients will not trust this. So, what I do right now is try and estimate the time a project will take me and then use that to decide on a flat rate. So far, it has worked for me.

Thanks for sharing.
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